Wyrd Ways Business

The simplicity of Twitter is what helped make it one of the most popular and powerful online social media sites today. If used well, Twitter can be an effective and invaluable marketing tool that will let you reach a vast audience of potential customers and clients. The 140-character limit imposed on tweets forces your messages to be concise, and in this media-saturated culture, that is exactly the type of easily digestible format that people crave. Here are 5 tips for taking advantage of Twitter in your marketing strategies.

1. Enhance the reach of your business blog

The more popular your company’s blog becomes, the higher its standing will be in search engine results, and thus the more exposure your brand name will get to potential customers. Twitter provides a great way of increasing your blog’s reach. Use twitter feed to give your followers immediate access to your main blog page.

2.  Engage your audience in conversation

Engaging members of your target audience in conversation is one the key pillars of a good marketing campaign. It’s not enough just to shout your slogan at them. You have to see what they have to say so that you can deliver your message in more effective and unique ways. To see what other people are saying and to respond to their tweets, use TweetGrid and TweetDeck. Look for relevant topics and add your two cents to the conversation.

3. Valuable, concise tweets

The 140-character limit that’s at the center of Twitter’s success forces you to really think carefully about your tweets. The trick to gaining a good following is to put out immediately valuable messages that are concise and compelling. This is what will get you new followers and retweets.

4. Keep up on your market’s trends

One of the key elements of good marketing is to know what’s going on in your industry. Twitter Search and Monitter makes it easy to look up important industry topics and see what the market is currently leaning towards.



5. Build interest groups

By creating compelling interests groups you can initiate discussion about specific industry topics, like a Portland SEO agency, that are relevant to your marketing campaign. Building interest groups on Twitter is easy and is a great way to generate followers and buzz.

Hussle Media

Hussle Media is a Melbourne based online marketing company specialising in Web Design, Graphic Design, Search Engine Optimisation, Web Development and more specifically Online Marketing. The team at Hussle Media are a group of young dynamic individuals who have their finger on the pulse of Melbourne and all the subcultures that exist within our wonderful city.

“We’ve found that whilst we are fast approaching economic downturn the need for innovative, efficient and cost effective solutions has not reduced; but increased. We feel people are embracing new technology and concepts and investing their time in learning about new methods of creating awareness about their business”. Alex Cordova (Director)

Hussle Media identifies the strengths and weaknesses of a business and works towards maximising it’s strengths and eliminating it’s weaknesses.

It has grown from strength to strength and this is reflective of it’s growing client base.

Online Marketing

Online Marketing, (also known as internet marketing, web marketing, eMarketing) is fast becoming an integral part of any business strategy. Hussle Media recognises this and employs a number of procedures in order to promote your business on the internet.

Website Design

Hussle Media understands the importance of captivatingly designed and functional websites which is why we pride ourselves on delivering the best web solutions for your business. We aim to strengthen your brand and give you a competitive edge in your target market by stimulating customer enquiries and sales leads.

We constantly challenge ourselves to explore the boundaries of businesses. Hussle Media aims to provide creative website design, expert communication and effective marketing strategies. The principal goal of Hussle Media is to grow our clients’ brands and consequently their businesses. With this in mind, Hussle Media has established a devoted communications service.

Search Engine Optimisation

Optimisation is a concept within web-development circles that many businesses have now become aware of. If you have not considered search engine optimisation, then we are here to explain to you why you should.

We have developed a cost effective optimisation solution for you to be running a website as a business tool. A tool that works for you and solves problems rather than create problems. The benefits of optimising your website include:

* Making your website #1 in it’s category.

* Creating increased traffic to your website / business.

Your website if coded correctly and designed appropriately should have the capacity to rank highly. If it does not, we can help.

Graphic Design

Hussle Media aims to provide strategic design and clear communication messages in all facets of design. We resolve our design briefs with fresh, clear and innovative ideas. No two approaches are alike. We are capable of producing designs for small, medium and large organisational needs. We grow our clients brands and, consequently, their businesses. In a market flooded with products and services, we know that the design is the difference.

In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).

Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.

Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.

1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.

2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.

3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.

4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*

The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.

5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.

Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.

These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).

Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.

Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.

But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.

With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.